My friend Mandy said to me the other night, “I’ve never seen you wear the same thing twice except for that denim shirt…”
This is a gross misconception as I am always wearing the same things. I covet, love, re-wear and repeat. But the fact that she actually noticed the repeat of the denim shirt means that I have been wearing it to death. Noted.
It’s just such an easy piece, and goes with everything. It’s so comfy, can be buttoned or left open, and is instant cool at any moment. So finally we are getting the most perfect denim shirt in the shop for you to also add to your rotation. Check out the new IRO denim shirts in 2 washes. These are part of a special capsule collection that was only made for the Paris stores (and Acrimony, apparently). $175, in stores next week. Come in, try one on, fall in love, repeat.
Okay, so it’s getting hot, right? We know you love your wool coat. And your cashmere scarves. And your merino cardigan. We love layering up as much as the next person, so we understand why you’re sad to put away all your cold weather gear as the sun starts shining in SF. But let’s make it a little easier, okay? What would you say about some gauzy, super comfy cotton tees that you can wear now (while it’s hot) and still wear later underneath things (when it’s cold)? Sounds good, right? Then get your hands on these IRO Novda tees now and thank us later. On sale for $104 $52!
…for the new IRO to come in. It’s been 6 months since I saw the collection, but the F/W 09 lookbook brought back my excitement. Waiting….
There’s so many great style shots that just never get posted because by the time we’re finished editing and fluffing, the merch is GONE! Perfect example:
One Mini Market check mate skirt left, one Heimstone Gilet vest left, one IRO sheer tank left, one no Super flat franks left. Don’t know ‘bout you, but I love snaggin the last one.
